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Consumer Durables - Home Appliance

Production efficiency and quality are critical in order to maintain a competitive advantage and consumer satisfaction by the consumer durables manufacturers.

Consumer Durables

Consumer durables can be divided into two types: consumer electronics and consumer utilities. Consumer electronics is basically entertainment systems like television, VCRs, audio systems and home theater systems. Consumer utilities are other household appliances like refrigerators, washing machines, air conditioners, food processors, and vacuum cleaners. On most third world countries, consumer durables like the refrigerator and television are most popular. The demand for consumer durables is by and large seasonal. For example, the sales of air conditioners and cooling products may increase in summer months, whereas other entertainment systems sales may increase during a festive season, when there are plenty of discount options available. The demand for consumer goods has been fuelled by the availability of consumer financing.

Home Appliance

As customers, we focus on getting the best bargains. Discounts are always welcome. Many web sites offer the best deals available on a particular product within 24 hours. They query other websites (those that offer merchant reviews) for ratings and home appliance information and get the best deals - discounts, rebates, gifts, free shipping and the like. Most of these web sites are clearing houses for online promotions and discounts on virtually every category. There are specific discount appliance web sites.

Household Appliances

In a typical home, household appliances account for about 20% of the energy consumption. Refrigerators and clothes dryers are said to consume the maximum energy. Every home appliance has two price tags; one is its purchase price and the other, its operating cost (the cost of operating the appliance during its lifetime). The purchase price could be thought of as a down payment, while the operating cost would be paid every month along with the utility bills. Refrigerators would last an average of 20 years; room air conditioners and dishwashers, about 10 years each; a washing machine's life span is about 14 years.


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